Tripp's Blog

Paid vs. Organic Search

When companies want to improve their online presence, two common strategies used include paid search and…

When does mobile marketing go too far? What can we learn about ethical digital marketing practices…

Trust is one of the fundamental elements for building a relationship with consumers. The more confident…

The rise of mobile marketing as a more powerful channel than traditional marketing channels is due…

A strong brand is much more than just a logo you recognize; it is the brand…

Successful Brands have to Grow Over Time, and so must their Marketing Strategies. The 4Ps (Product,…

The nature of Competition in the high street segment of the Fashion industry is relatively passive.…

I recently purchased a pair of Onitsuka Tiger Mexico 66’s. The purchase showed me how brands…

Brand rivalries belong to the most visible tactics in marketing. For decades, firms have used open…

Influencer marketing has been adopted by brands as a powerful way to reach out to customers…